Analytics

The analytics user interface provides approximately 140 predefined reports for data analysis and segment creation. These reports offer various filter options, including time period, lifecycle stage, product type, and other criteria specific to each report.

Report Categories

KPI Clusters

KPI-based reports covering key performance indicators (KPIs) and ratios specific to the iGaming industry. These include:

• Net Gaming Revenue (NGR)
• Gross Gaming Revenue (GGR)
• Bonus-to-Deposit Ratio
• Bonus-to-NGR Ratio
• Actives
• Hold
• Wagers-to-Deposits Ratio
• Bonus-to-Wager Ratio
• And more

KPI clustering reports automatically segment the player database into three tiers—High, Mid, and Low—based on their corresponding values. Additionally, data is broken down by vertical, covering Sportsbook, Casino, Lottery, Bingo, Parimutuel, and Instant Games.

Metric Clusters

Reports focused on financial metrics such as:

• Deposits
• Wagers
• Payouts
• Withdrawals
• Bonuses

Similar to KPI clusters, metric clustering reports segment the player database into High, Mid, and Low tiers and provide breakdowns for each gaming vertical.

RFM Analysis (Recency, Frequency, Monetary Value)

RFM analysis assesses player behavior based on their wagers and deposits.

• Recency: How recently a player has engaged in a transaction
• Frequency: How often they participate in betting activities
• Monetary: The financial impact of their actions

This analysis is useful for identifying high-value players, predicting churn, and optimizing marketing strategies.

Demographics

Reports based on player age and market analysis across several key metrics:

• Player count
• Deposit value
• Bonus cost
• NGR
• Wager value
• Payout value

Sign-ins

Tracks customer login activity:

• Preferred sign-in channel (mobile vs. web)
• Recency of sign-ins

Deposits

Comprehensive deposit analysis covering:

• Deposit recency
• Average deposit values
• Successful vs. failed deposit rates

Rewards

Tracks player engagement with bonuses and promotions, including:

• Bonus redemption recency
• Bonus costs by type
• Number of bonuses claimed per player

Acquisition Performance

Tracks the effectiveness of acquisition campaigns beyond the first deposit. Reports can be filtered by:

• Promotional codes
• BTags
• Other acquisition source identifiers

Performance metrics include:

• Sign-ups
• NGR
• Deposit count & value
• Average deposit size
• Conversion rates

Retention Campaigns

Provides analytics on the performance of retention campaigns, including impact on:

• NGR
• Wagers
• Deposits

Sportsbook Trends

Insights into sportsbook activity, such as:

• Players' favorite sports, teams, and leagues
• Market type preferences
• Performance indicators (e.g., wagers and payouts per sport or league)

Casino Trends

Tracks trends in casino gaming, including:

• Favorite games, categories, and providers
• Game performance based on wagers, payouts, and player interest

Lottery Trends

Analyzes lottery engagement, covering:

• Favorite lotteries and categories
• Game performance based on wagers, payouts, and player interest

Bingo Trends

Focuses on bingo gameplay, including:

• Favorite bingo rooms, games, and categories
• Performance metrics: wagers, payouts, and player interest

Parimutuel Trends

Analyses betting trends for horse and greyhound racing, covering:

• Favorite breeds and racetracks
• Performance metrics: wagers, payouts, and player interest

Instant Games Trends

Insights into instant gaming, including:

• Favorite games, categories, and providers
• Performance based on wagers, payouts, and player interest

Time Analysis

Reports on player behavior based on time-related patterns:

• Time spent in their current lifecycle stage
• Peak hours for deposits and wagers

Miscellaneous Reports

Additional general reports, including:

• Brand Analysis (if multiple brands are managed under one account)
• Lifecycle Stage Tracking

These analytics tools allow businesses to gain in-depth insights into player behavior, optimise campaign performance, and enhance decision-making processes.