Centralising and Reusing Content

Centralised content allows users to create, store, and reuse consistent content across multiple communication channels, including email, SMS, push notifications, and webhooks. This feature streamlines content management by ensuring that commonly used text or HTML elements are stored in a dedicated area, making updates efficient and reducing redundancy.

Common use cases for centralised content include:

• Email headers and footers
• Promotional messages
• Reward values

By leveraging centralised content, updates can be made once and applied automatically to all linked messages, maintaining consistency across campaigns.

Example: Customising Rewards Based on Customer Segments

Consider a scenario where customers receive a fixed free bet based on their lifetime value:

• Customers with a lifetime value below €500 receive a €5 free bet.
• Customers with a lifetime value above €500 receive a €15 free bet.

In this case, centralised content is used to dynamically adjust the free bet amount based on customer segments.

For this example, two customer segments are created:

1. Customers with an accumulated Net Gaming Revenue (NGR) above €500.
2. Customers with an accumulated NGR below €500.

These segments are then referenced within the centralised content system to personalise messages for each group.

Step-by-Step Instructions on Creating Centralised Content

1. Assign a Name and Define a Content Tag

• Assign a descriptive name to the content.
• This name will also serve as the content tag, which is referenced in messages.

⚠️ Once the content name is set, a variable is generated below the name. The variable will be used as a reference in various messages. The name and variable cannot be changed once it is saved and published.

2. Set the Content Type

• The content type can be text or HTML.
• In this case, a numeric value is used, so the content type is set to text.

3. Configure a Default Value

• A default value is always required for scenarios where a recipient does not belong to a specified segment.
• In this example, the default free bet is set to €5, since all customers below €500 NGR qualify for this offer.
• The default language is set to English.

Note:
While numeric content is language-independent, multiple language variations to support various cultures and number formatting can still be configured if required. To add a new language:

1. Click New Language.
2. Select the desired language from the list below the content.
3. Modify the content accordingly.
4. Click Save.

Configuring Content for Specific Segments

Assigning Content to Customer Segments

1. Click New Audience.

2. Select the desired customer segment.
3. Modify the content for that segment.
4. Set the language preference.

5. Click Save.
6. Repeat the process for the second segment.

Publishing the Content

• Once all content variations are set, click the Status switch to activate the centralised content object and Save.

• The configured content is now available for use across emails, webhooks, and other communication channels.

Referencing Centralised Content in Emails and Webhooks

Using Centralised Content in an Email

1. Create a new email or edit an existing one.
2. Insert the content tag within the email message. Content tags in the HTML editor can be added by using the dropdown selector on the right tool bar, and pasting it in the HTML.

3. In the Email Builder or SMS editor typing "@" will display a list of published content tags, allowing users to seamlessly select and insert dynamic content into their messages.

4. Any campaigns or journeys using this message will automatically reference the centralised content object.
5. When a customer engages with the campaign, they will receive a message with the correct free bet amount based on their segment.

Using Centralised Content in a Webhook

1. Configure a webhook to reference the content tag as a URL parameter. Typing "@" will display a list of published content tags, allowing users to seamlessly select and insert dynamic content into their webhook parameters.

2. When triggered, the webhook will:
   • Retrieve the correct free bet value from the centralised content object.
   • Automatically apply the free bet to the customer's account.

3. Using content tags in a Webhook URL is not supported; however, they can be manually copied and pasted within the headers for integration.

   .

This approach ensures automation and eliminates the need for manual adjustments in different campaign messages.

Managing and Updating Centralised Content

One of the key benefits of centralised content is the ability to make global updates across multiple campaigns.

Updating Free Bet Values

• If the free bet amounts need to be adjusted (e.g., increasing the €5 free bet to €10), users can:
  1. Open the centralised content object.
  2. Modify the value.
  3. Save the changes.
• All linked messages will automatically reflect the updated values without requiring manual edits.

Viewing Messages Linked to a Content Tag

To see all messages referencing a specific content tag:

1. Open the relevant centralised content object. 
2. Click the link next to the content tag.

3. A list of all associated messages will be displayed.

Replacing a Content Tag Across All Messages

To replace an existing content tag:

1. Select a new tag from the dropdown. 

2. Click Replace.
3. All messages previously using the old tag will update to the new tag automatically.

Centralised content simplifies content management by enabling dynamic updates, ensuring message consistency, and reducing manual workload. By leveraging content tags, campaigns can automatically adjust messaging based on customer segments, enhancing personalisation and automation across email, SMS, push notifications, and webhooks.