A webhook is an HTTP listener set up on a server to receive real-time information from the CRM. Webhooks provide a method for executing external events or processes as part of a campaign. Webhooks function as a standard campaign action and can be scheduled similarly to SMS or email messages. When a campaign is executed, the webhook is triggered at a specified time, allowing external systems to process the event for a specific customer.
Webhooks can be used to connect to your platform’s reward system, third-party processes, or additional communication channels.
✅ Suggested read: Connecting to a Webhook.