Users can create a campaign or journey directly from the Data Analytics interface by selecting a target audience during data analysis. This ensures that campaigns are built based on data-driven insights.
Step-by-Step Guide
- Activate "Cluster Select" in the analytics section.
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Select report elements (clusters) that define the segment by simply clicking on them. The total number of selected clusters is displayed both in the report tab and within the orange bubble at the bottom right of the screen.
- Example: Creating a segment of mid-tier NGR customers in the casino vertical, within the youngest age group.
- Click on the orange bubble on the bottom right of the screen, and select Create Journey or Create Campaign option to proceed with campaign creation.
✅ Suggested read: Create a Segment Triggered Journey or Automation