Creating a Segment Triggered Journey

Journeys, also referred to as automations or drip campaigns, enable the creation of simple or complex automated workflows that are targetted to specific segments. These workflows can be used to engage, retain, or reactivate players based on their behaviour.

✅ Suggested read: Creating a Journey from Data Analytics

⚠️ Only Data Category A is supported in journeys. Consult the data policy for further information.

Step-by-Step Instructions

Create a Segment

Suggested reads on segment creation:

✅ Creating a Segment from Segment UI

✅ Creating a Segment from Data Analytics

✅ Creating a Segment from Natural Language with Betintel.ai

Create a Journey

1. Navigate to Campaigns → Journeys from the right navigation bar.
2. Click New in the top-right corner.
3. Double-click on Blank Template to start a new journey.
4. Assign a name to the journey.
5. Add relevant tags in the Journey Preferences panel on the right toolbar.
6. Use the search bar at the top of the screen to locate objects based on tags.

Select the Segment

1. Drag and drop an Segment Change trigger into the journey.
2. Click Edit to configure the trigger.
3. Select a Segment. If the segment is not listed, click on the orange refresh icon beside the segment dropdown list.
4. Upon selecting a segment, the definition of segment will be listed below.

Continue by adding any additional blocks to the journey as desired.

Limiting participation in Segment Triggered Journeys

To prevent excessive player engagement in a Journey, participation can be controlled using two key limitations:

1. Time-Based Participation Limit – Restricts repeated participation within a specified number of days.
2. Total Participation Limit – Caps the maximum number of times a player can enter the journey.

These settings ensure that players do not repeatedly trigger the same automation too frequently, maintaining a balanced engagement strategy.

Configuring Participation Limits

• Limit Repeated Participation: Defines the minimum number of days that must pass before a player can participate again.
• Limit Participation: Specifies the maximum number of times a player can enter the journey in total.

Example Configuration:

• If Limit Repeated Participation is set to 30 days, and
• Limit Participation is set to 3 times,
• The player will be eligible to enter the journey once per month, up to a total of 3 times (i.e., for 3 months).

By following these steps, brands can create intelligent, automated engagement journeys that:

✅ Create highly targetted journeys.
✅ Increase retention through personalised notifications and rewards.
✅ Optimise reactivation strategies by adapting based on player behaviour.

This approach ensures highly personalised interactions, improving the overall customer experience and lifetime value.