Creating Internal Notifications

Within Journeys, internal automation rules can be configured to notify team members about critical events. These notifications can be used for various operational purposes, such as:

• KYC (Know Your Customer) alerts – Notifying compliance teams of required identity verification.
• AML (Anti-Money Laundering) triggers – Alerting teams to potential suspicious activity.
• VIP Player Monitoring – Notifying account managers when high-value customers take specific actions.
• Operational Alerts – Informing relevant teams about key customer interactions.

How Notifications Work

• Notifications are sent via Email or SMS.
• Alerts can be delivered to one or multiple recipients.
• Predefined rules determine when and to whom notifications are sent.
• Can be used to improve internal workflow efficiency and real-time response times.

Configuring Internal Automation Rules

1. Open the Journey Editor (from the right navigation bar, go to Campaigns -> Journeys).
2. Start by adding a trigger, whether real-time or segment change.
3. Drag and drop a Notification block into the workflow.
4. Configure the notification settings:
   • Recipients – Specify team members or departments.
   • Delivery Method – Choose Email or SMS.
   • Message Content – Customise the message with relevant details.
5. Click Save and activate the Journey.

By implementing internal automation rules, teams can ensure timely alerts, enhance compliance processes, and improve operational efficiency through real-time notifications for key events.

Monitoring VIPs at Risk

Monitoring VIP customers at risk of inactivity is essential for retention strategies. By setting up a Journey with automated notifications, VIP teams can proactively identify and engage high-value players who have stopped interacting with the platform.

This process involves:
✅ Creating a segment based on Accumulated NGR (Lifetime Value) and Days Since Last Sign-In.
✅ Automating real-time notifications for newly detected at-risk VIPs.
✅ Ensuring existing customers in the segment do not trigger notifications (if needed).

Step-by-Step Guide: Setting Up VIP Monitoring

Create a Segment for At-Risk VIPs

1. Navigate to the Segments UI.
2. Define segment criteria:
   • Accumulated NGR (LTV) above a specified amount.
   • Days Since Last Sign-In exceeding a set threshold.
3. The system will display the total number of matching customers.
   • Example: 7,821 VIP customers meet the criteria.

4. Click Create Journey to proceed to Journey setup.

Configure the Journey and Notifications

1. In the Journey editor, open the block menu to review the segment criteria.

2. Navigate to the Actions section in the right toolbar.
3. Drag and drop a Notification block into the workflow.
4. Click Edit on the Notification block to:
   • Customise the message content.
   • Add one or more recipients.

3. Activate the Journey

1. The final journey should include:
   • A Segment for at-risk VIPs.
   • A Notification block to alert relevant team members.
2. Toggle Activate jouney to start monitoring.
3. Once active, the system will:
   • Send a notification for each new VIP detected as at risk.
   • ⚠️ (If not excluded) Send notifications for all current customers in the segment.

⚠️ Tip: Excluding Existing VIPs from Notifications

If the segment size is too large and notifications should only be sent for newly detected VIPs, follow these steps:

1. Open the segment and click Rebuild at the bottom of the UI.
2. Export the segment to a CSV file.
3. Copy the list of player identifiers from the exported file.
4. In the Segment UI, go to the Player List tab.
5. Paste the player list and set the option to Exclude. Click Save to permanently store the list.
6. Click Save to update the segment.

This ensures that:
✅ Current VIPs in the segment do not trigger notifications.
✅ Only newly detected at-risk VIPs will be monitored and notified.

✅ Suggested read: Uploading a List of Players in a Segment

By automating VIP risk detection, teams can:
✔ Proactively engage high-value customers before they churn.
✔ Receive real-time alerts when key VIPs become inactive.
✔ Optimise player retention efforts with targeted interventions.

This approach ensures that valuable players remain engaged, minimising potential revenue loss from inactivity.