Help CenterHigh-value customer alerts, generated by the predictive model, are available within the New Depositors lifecycle stage. These alerts identify players with high-value potential, enabling targeted engagement strategies.
ℹ️ Predictive models are add-ons and require a customised setup. Contact the product team for further information.
Accessing High-Value Customer Predictions
- Navigate to New Depositors in the lifecycle stage section.
- Click on the menu icon in the right slider.
- Select View Predictions to access the predictive insights.
Understanding the Predictive Model Statistics
- The displayed statistics provide aggregated Key Performance Indicators (KPIs) of customers included in the predictive model.
- To the right of the statistics box, next to the people icon, the displayed number represents customers predicted to become high-value players.
- Example: If the number shown is 17, the model predicts that 17 customers are likely to become high-value players.
Engagement Options for High-Value Customers
Users can engage with predicted high-value customers using two approaches:
1. One-Off Engagement
- A single campaign is launched, targeting the specific list of high-value potential players provided by the model.
- This is suitable for one-time incentives such as personalised offers or exclusive promotions.
2. Dynamic Campaigns
- A continuous campaign is triggered automatically whenever a new customer is flagged as a high-value prospect by the model.
- This ensures ongoing engagement with high-value players as they are identified.
Step-by-Step Guide to Creating a Campaign
Select Campaign Type
- Click on Target and choose One-Off Campaign or Dynamic Campaign.
Configure Campaign Details
- Assign a name to the campaign.
- Add tags for easy searchability (tagged objects can be found using the search bar at the top).
⚠️ Dynamic campaigns require both a start date and an end date.
Define Target Audience
Option 1: Target All Predicted Customers
- By default, the campaign will include all players identified in the prediction model.
Option 2: Target Customers with Consecutive Predictions
- Toggle the Consecutive Days switch to narrow the audience to customers who have been flagged as high-value for multiple consecutive days.
- Since the predictive model updates daily, this option allows users to focus on customers with consistent high-value potential.
- Pros: Increases targeting accuracy.
- Cons: If too much time passes, preemptive engagement becomes less effective.
- The dark box on the right dynamically updates to display the number of players currently being targeted.
✅ Recommendation: while the system allows for a higher number, it is not recommended to use a value higher than 3 days.
Option 3: Apply Additional Filters
- Toggle Activate Filters to refine the segment further.
- Apply additional attributes to create a more granular and customised campaign.
Choose Campaign Execution Type
- Proceed with a standard campaign setup, or
- Set up an AB/n test to test multiple variations before finalising the campaign.
By following these steps, users can efficiently create highly targeted one-off campaigns, ensuring strategic engagement with high-value customers while maintaining flexibility in audience selection.
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