Begin by setting up basic lifecycle campaigns and retention campaigns, then progressively incorporate journeys into the campaign portfolio. These may include:
&nbsp;
<table border="1" style="border-collapse: collapse; width: 100%; border-width: 1px; border-color: rgb(0, 0, 0); background-color: rgb(194, 224, 244);"><colgroup><col style="width: 20.564%;"><col style="width: 79.436%;"></colgroup>
<tbody>
<tr>
<td style="border-color: rgb(0, 0, 0);">Campaign Type</td>
<td style="border-color: rgb(0, 0, 0);">Description</td>
</tr>
<tr>
<td style="border-color: rgb(0, 0, 0);">Lifecycle</td>
<td style="border-color: rgb(0, 0, 0);">Welcome email</td>
</tr>
<tr>
<td style="border-color: rgb(0, 0, 0);">Lifecycle</td>
<td style="border-color: rgb(0, 0, 0);">First, second, third etc deposit conversion</td>
</tr>
<tr>
<td style="border-color: rgb(0, 0, 0);">Lifecycle</td>
<td style="border-color: rgb(0, 0, 0);">Onboarding and KYC</td>
</tr>
<tr>
<td style="border-color: rgb(0, 0, 0);">Retention</td>
<td style="border-color: rgb(0, 0, 0);">VIP / high-roller campaigns</td>
</tr>
<tr>
<td style="border-color: rgb(0, 0, 0);">Lifecycle</td>
<td style="border-color: rgb(0, 0, 0);">Inactivity and re-engagement campaigns</td>
</tr>
<tr>
<td style="border-color: rgb(0, 0, 0);">Lifecycle</td>
<td style="border-color: rgb(0, 0, 0);">Reactivation campaigns</td>
</tr>
<tr>
<td style="border-color: rgb(0, 0, 0);">LIfecycle</td>
<td style="border-color: rgb(0, 0, 0);">Churn prevention</td>
</tr>
<tr>
<td style="border-color: rgb(0, 0, 0);">Retention</td>
<td style="border-color: rgb(0, 0, 0);">Responsible gambling campaigns</td>
</tr>
<tr>
<td style="border-color: rgb(0, 0, 0);">Retention</td>
<td style="border-color: rgb(0, 0, 0);">Milestone &amp; anniversary</td>
</tr>
<tr>
<td style="border-color: rgb(0, 0, 0);">Retention</td>
<td style="border-color: rgb(0, 0, 0);">Withdrawal/cashback/rewards campaigns</td>
</tr>
<tr>
<td style="border-color: rgb(0, 0, 0);">Retention</td>
<td style="border-color: rgb(0, 0, 0);">Cross-sell and upselling campaigns</td>
</tr>
</tbody>
</table>
&nbsp;
<blockquote>
ℹ️ Click <a rel="noopener noreferrer" href="https://kb.aretonet.com/creating-a-dynamic-campaign/" style="color: rgb(35, 111, 161);" target="_blank">here</a> for further information on Creating a Dynamic Campaign
</blockquote>
&nbsp;
<blockquote>
ℹ️ Click <a rel="noopener noreferrer" href="https://kb.aretonet.com/creating-a-one-off-campaign/" style="color: rgb(35, 111, 161);" target="_blank">here</a> for further information on Creating a One-Off Campaign
</blockquote>

Begin by setting up basic lifecycle campaigns and retention campaigns, then progressively incorporate journeys into the campaign portfolio. These may include:

 

Campaign Type Description Lifecycle Welcome email Lifecycle First, second, third etc deposit conversion Lifecycle Onboarding and KYC Retention VIP / high-roller campaigns Lifecycle Inactivity and re-engagement campaigns Lifecycle Reactivation campaigns LIfecycle Churn prevention Retention Responsible gambling campaigns Retention Milestone & anniversary Retention Withdrawal/cashback/rewards campaigns Retention Cross-sell and upselling campaigns

 

> ℹ️ Click for further information on Creating a Dynamic Campaign

 

> ℹ️ Click for further information on Creating a One-Off Campaign

Getting Started With Basic Campaigns

Campaign Type	Description
Lifecycle	Welcome email
Lifecycle	First, second, third etc deposit conversion
Lifecycle	Onboarding and KYC
Retention	VIP / high-roller campaigns
Lifecycle	Inactivity and re-engagement campaigns
Lifecycle	Reactivation campaigns
LIfecycle	Churn prevention
Retention	Responsible gambling campaigns
Retention	Milestone & anniversary
Retention	Withdrawal/cashback/rewards campaigns
Retention	Cross-sell and upselling campaigns