Help CenterBoth Lifetime Values and Journey Accumulated Values are available as real-time triggers and goals within journeys/automations. These metrics provide dynamic tracking of customer activity, but they differ in scope and timeframe.
Key Differences
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Lifetime Values: Calculated based on the customer’s entire history with the brand, starting from registration.
- Example: Lifetime deposit value includes all deposits made since the customer joined.
- Useful for long-term segmentation and tracking high-value customers.
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Journey Accumulated Values: Calculated only from the moment a customer enters a specific journey.
- Example: If a journey tracks total wagers from the start of a bonus campaign, it only includes wagers made during that campaign.
- Ideal for campaign-specific tracking and real-time performance monitoring.
Use Cases for Lifetime & Journey Accumulated Values
Triggers
Both Lifetime and Journey Accumulated Values can be used to trigger automations when a customer reaches a specific threshold.
- Lifetime Trigger Example:
- A VIP journey is triggered when a customer’s lifetime deposits exceed €10,000.
- Journey Accumulated Trigger Example:
- A reward journey is triggered when a customer’s wager total reaches €500 within a promotional period.
Goals
Used to measure success based on customer actions during a journey.
- Lifetime Goal Example:
- A retention goal is set to trigger when a customer’s lifetime deposits exceed a predefined loyalty tier threshold.
- Journey Accumulated Goal Example:
- A goal is reached when a customer places five wagers within a 24-hour period after entering a reactivation journey.
By leveraging Lifetime and Journey Accumulated Values, businesses can:
✅ Automate customer engagement based on historical and real-time behaviour.
✅ Optimise journey tracking for both long-term and campaign-specific actions.
✅ Improve retention, reward programs, and promotional targeting with data-driven triggers and goals.