Limiting Customer Participation in Journeys

Limiting participation in Real-time Triggered Journeys

To prevent excessive player engagement in a Journey, participation can be controlled using two key limitations:

1. Time-Based Participation Limit – Restricts repeated participation within a specified number of days.
2. Total Participation Limit – Caps the maximum number of times a player can enter the journey.

These settings ensure that players do not repeatedly trigger the same automation too frequently, maintaining a balanced engagement strategy.

⚠️ Important mechanics to understand. Read all the article.

Configuring Participation Limits

• Limit Repeated Participation: Defines the minimum number of days that must pass before a player can participate again.
• Limit Participation: Specifies the maximum number of times a player can enter the journey in total.

Example Configuration:

• If Limit Repeated Participation is set to 30 days, and
• Limit Participation is set to 3 times,
• The player will be eligible to enter the journey once per month, up to a total of 3 times (i.e., for 3 months).

Limiting participation in Segment Triggered Journeys

To prevent excessive player engagement in a Journey, participation can be controlled using two key limitations:

1. Time-Based Participation Limit – Restricts repeated participation within a specified number of days.
2. Total Participation Limit – Caps the maximum number of times a player can enter the journey.

These settings ensure that players do not repeatedly trigger the same automation too frequently, maintaining a balanced engagement strategy.

Configuring Participation Limits

• Limit Repeated Participation: Defines the minimum number of days that must pass before a player can participate again.
• Limit Participation: Specifies the maximum number of times a player can enter the journey in total.

Example Configuration:

• If Limit Repeated Participation is set to 30 days, and
• Limit Participation is set to 3 times,
• The player will be eligible to enter the journey once per month, up to a total of 3 times (i.e., for 3 months).

How multiple participation impacts a Journey 

When a journey allows multiple participations, it directly influences how customers engage with the automation. Understanding the mechanics of participation ensures optimal journey design and prevents unintended reentries that may disrupt the intended flow.

Participation Rules Based on Journey Structure

1. Journeys Containing a Goal

If a journey includes a goal(s), customers remain active in the journey until they reach the goal(s) or until the goal's time limit expires.

• During this time, the customer cannot re-enter the journey.
• This restriction ensures the customer has the opportunity to progress through the journey without interference from multiple triggers.

2. Journeys Without a Goal

If a journey does not contain a goal, there is no waiting period for a customer to accomplish an objective.

• Once the journey is triggered, it is considered completed after all actions or rules within it are executed.
• In this case, a customer is allowed to re-enter and trigger the journey multiple times, based on the participation limit set within the journey settings.

Best Practices for Managing Multiple Participations

1. Restricting Participation Based on Journey Duration

To ensure customers do not re-enter prematurely, participation should be limited based on the total duration of the journey.

Example Calculation:

• If a journey contains four goals, each allowing the player two days to complete, the total journey duration would be:
  4 goals × 2 days per goal = 8 days.
• In this scenario, participation should be limited to a maximum number of times per 8-day period to prevent overlapping entry attempts.

2. Setting a Maximum Participation Limit

For journeys that should not be repeated indefinitely, set a global participation limit (e.g., max 3 participations per customer). This ensures:

• Customers do not abuse promotions tied to journey participation.
• The automation remains effective for long-term retention strategies.

Multiple participation settings define how customers interact with journeys. By strategically managing participation limits, businesses can:

✅ Ensure fair engagement without unnecessary reentries.
✅ Optimise goal-based automations by preventing premature triggers.
✅ Prevent abuse of automated incentives while maintaining retention strategies.
✅ Balance journey effectiveness with participation frequency to maintain meaningful engagement.