Help CenterThe campaign summary provides a high-level summary of all campaigns and customer journeys, allowing users to monitor key performance indicators (KPIs) at a glance. Structured tables and charts display campaigns performance along with critical metrics such as participation rate, engagement rate, wager rate, deposits, and other relevant KPIs. This overview enables users to assess campaign performance without needing to access individual campaign analytics.
✅ The campaign summary can be accessed directly from the CRM dashboard by selecting the "Summary" option located at the top right of the screen.
⚠️ Users require CRM campaign analytics permission to view this section of the user interface.
Additionally, the KPI comparison feature allows users to analyse campaign performance across different time periods. By default, the system compares the current month against the previous month. However, users can adjust the comparison period to weekly, monthly, or quarterly intervals. For example, selecting a quarterly view compares the current quarter to the previous quarter (e.g., Q1 2025 vs. Q4 2024).
To modify the comparison period, users can select the "Period Options" dropdown located at the top right of the interface and choose the desired time frame.
A structured table displays all campaigns and customer journeys along with their respective KPIs. Users can filter the table to include only completed, paused, stopped, or archived campaigns, allowing for a more tailored view of campaign data. Additionally, an export option enables users to download a copy of the table in CSV format for further analysis or record-keeping.
Total number of players engaged with any campaign or jouney for the selected period.
Represents the total number of campaign executions over a period. As per the below example, in January, there were 25 journeys/campaigns executed.
The total number of players who deposited at least once within a campaign lead-time, after engaging with a campaign.
Represents the attributed total deposut value of all players after engaging with a campaign (any deposits placed post engagement within the defined lead-time)
Represents the percentage of players who deposited at least once after engaging with a campaign.
The total number of players who wagered at least once within a campaign lead-time, after engaging with a campaign.
Represents the attributed total wager value of all players after engaging with a campaign (any wagers placed post engagement within the defined lead-time)
Represents the percentage of players who wagered at least once after engaging with a campaign.
Campaign messages summary shows the number of messages sent across all campaigns.
